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Development Technology web

A Guide to Mobile Responsive websites

/ Insights      / A Guide to Mobile Responsive websites

A Guide to Mobile Responsive websites

In the last five years the way in which we search the internet has changed. Internet traffic has moved from the desktop to the mobile device. This is powerful for consumers and retailers and contributed to a huge change in the way Google ranks websites.

This year Google changed the way it treats websites that are not designed to display correctly using smart phones and tablet devices. From the 23rd of April 2015 Google changed the algorithm that ranks search engines depending on whether a website is “mobile friendly”

This change is due to the change in internet searches, with more than 50% of web searches now made on mobile devices rather than on a desktop PC. This change means businesses need to ensure their website is mobile responsive or risk a decrease in visits to their sites.

Many Businesses Are Still Not Up To Date

However through our networking and the projects we have been working on it is clear that there are still a large number of businesses that have not updated their site to be mobile responsive.

Even six months after the changes were introduced we still meet businesses that have websites that are currently unresponsive.

How To Check If Your Website Is Out Of Date

To see if your website is mobile responsive or not you can visit the Google website and take the mobile friendly test.

If Google says that your website is not mobile friendly, then it is not too late to update your site, however we recommend that you make the changes as soon as possible to ensure that you do not miss out on mobile search tracking.

If you are unsure what these changes mean for your business or would like to speak to a digital marketing expert then give the Aspiring Panda team a call.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Development web

3 Website Factors That Affect What Your Customers Think Of You

/ Insights      / 3 Website Factors That Affect What Your Customers Think Of You

3 Website Factors That Affect What Your Customers Think Of You

A website is a valuable marketing resource, which says more about your business than you may think.

It is your opportunity to get your business discovered online whilst informing and selling to those that visit. A well designed and content rich website will pull people to your website, tell people what you do and generate a positive impression that will lead to business.

If your website is not up to standard then this can have a negative impact upon the sales and reputation of your business. Until these are addressed you may be selling your business short and losing opportunities.

There are a number of different factors that contribute to this and we have focussed on three that will affect what your customers think of your business because of your website

The Design

Despite being only around 20 years old as a commercial discipline, web design has changed a lot over 20 years.

The technology has changed meaning that designs not only have to be modern but accessible on a range of different devices. The design is still important as we subconsciously are aware of sites that are out of date, this does not mean businesses need state of the art sites just those that are modern and match customer expectations.

The Content

The content within your website is important, you have only a few seconds to get the interest of your audience or they will move on. This means the content must grab the audience and give them the information they need immediately. Content should also be free from simple spelling mistakes to avoid giving your audience the wrong impression.

Active or Passive

Previously you used to be able to get a website built and the job was done. Now due to the saturation of the web more is required to stand out.

Your website needs to be active to show that you are still trading and to encourage your users to take action. An active website could have a blog, social media integration and a range of other elements to move beyond the boring. What’s more Google love content such as videos and blogs so an active website is going to be more visible in a search.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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web

Many London Business Websites Still Not Mobile Friendly

/ Insights      / Many London Business Websites Still Not Mobile Friendly

Many London Business Websites Still Not Mobile Friendly

Since Google changed its algorithm in April 2015, having a website that is mobile friendly has become vital. However many London businesses are still not compliant and may be missing out on opportunities to reach their target customers.

What Is Mobile Friendly

Mobile friendly is a term to describe a website that has been designed to display websites properly on smartphones and tablets. Sites that are not mobile friendly may be shrunk to fit all the information onto the screen, or be too big and going well outside the boundaries of the screen.

This makes them hard to view and navigate when using a mobile device, which is something Google wants to avoid when it points you to a website via Google Search.

How Do I Check My Site

Checking your site is mobile friendly is simple, all you need to do is run your site through the Google mobile friendly test

Why This Matters

More than six months after the change a large number of small businesses are not yet compliant and are therefore less visible in Google search. This is important as Google is the dominant platform people use in the UK to search for information.

In the UK Google is used for nearly 90% of all searches making it important to be as visible as possible.

The Challenge For London Small Business Owners

Despite the changes being live for some time, many London business websites are still not mobile friendly.

This can be for a number of different reasons, but we believe that many still do not know how important a change this was.

Keeping track of the latest digital marketing trends can be difficult for small business. Knowing which announcements and changes matter is not always easy to determine and neither is the correct fix.

If you are not sure where you stand with your website or digital marketing, give us a call and we can give you the information you need to keep your website up to speed

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Apps Technology

10 Statistics That Show the Power of Apps

/ Insights      / 10 Statistics That Show the Power of Apps

10 Statistics That Show the Power of Apps

The rise of the smartphone has been largely powered by the influence that mobile apps are now having on the ways in which we work and play. There are apps for every purpose, from games across the spectrum of fun to apps with a hard hitting business application.

Mobile apps are going from strength-to-strength in 2015, with their applications growing from both a business and personal perspective.

To highlight the power of mobile apps we have combed the web for the latest statistics around the growth of mobile apps and related industries:

These stats show that the appetite for mobile apps is rising as the world becomes more and more digitally and mobile focused. Although the solution for every business may not be to build an app, businesses should be giving serious thought to the role that apps could play in their business.

Apps and mobile technology are not just the domain of large companies: to compete, businesses of all sizes should be looking at how mobile apps can solve problems within their business. Be that how to generate more customers, retain old ones or improve the customer experience.

Wherever your business is heading, make sure you consider the role an app could play in your business.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

5 Checks To Make Sure That Your Small Business Website Is Fit For Purpose

/ Insights      / 5 Checks To Make Sure That Your Small Business Website Is Fit For Purpose

5 Checks To Make Sure That Your Small Business Website Is Fit For Purpose

The internet provides businesses with an opportunity to make their business accessible to customers anytime and potentially anywhere. In recent years, the concept of a company website has evolved to be much more than just a flyer or poster promoting your business on the internet.

Instead, with the right design, message, and layout your website has the ability to create and convert leads. However, this means that companies must consider the right approach for their business and invest in the development of an appropriate website.

For the small business, budgets for web design can often be tight. However, there are a number of checks you can do to make sure you have the basics covered.

Check Your Website Is Mobile Friendly

With more than 50% of internet traffic now coming from smartphones or iPads, businesses should make sure that their websites display properly on different mobile devices. In April, Google made this a factor in how easy it was for people to find your site using Google search. You can check if your site complies here – https://www.google.co.uk/webmasters/tools/mobile-friendly/

Add an Active Element to the Site

With so many businesses starting and then fizzling out, it can be difficult for people to work out whether or not a business is still operating. Adding an active element to your website – such as a social media feed, blog or booking system – lets people know that you are open for business

Make It Easy to Contact You Using the Site

The purpose of a business website is to either sell something through the site or to get a potential customer to express an interest. It never fails to surprise us when we see attractive and interesting company websites that make it difficult to get in contact and make purchases.

Don’t lose out on opportunities – make certain that your contact information or call to action works or is easy to find.

Check Your Site Is SEO Optimised

Search Engine Optimisation (SEO) is the term for the actions you take to make your site more appealing to the search engine rankings. An important part of this is “on-page optimisation” which is the set up of your website so Google can read it correctly.

Make sure your website is set up properly so those looking for you or businesses like yours can find you

Make Sure Your Site Loads Quickly

The average internet user is impatient: if your site takes a few seconds to load your potential customer may leave without absorbing any information. Test your website and make sure it loads quickly.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Security Technology

What Ashley Madison Hack Reminds Us About Internet Security

/ Insights      / What Ashley Madison Hack Reminds Us About Internet Security

What Ashley Madison Hack Reminds Us About Internet Security

Data security on the internet is a huge issue. Companies large and small spend fortunes creating infrastructures to make our data as safe as possible.

However, there continue to be high profile cases in which the sensitive data of the general public is being compromised and accessed by hackers.

With more and more data about our lives being stored online, data security is a hugely important issue, and it is an area in which public confidence has hit a new low in light of recent scandals. The latest event is a data breach surrounding the hack and subsequent bulk release of data belonging to registered Ashley Madison users.

This sight has attracted attention due to the controversial service that it provides: it was designed as a dating site for people that wanted to have affairs. It still raises serious issues about the availability of personal data.

The nature of the site and the service that it provides does not detract from the fact that users put their data on the internet in the belief that it will remain private.

The fact that hackers can access a company’s records and put them on the internet for everyone to see has rocked confidence in the ability of companies to keep our data secure. Shockingly, users of Ashley Madison had their information revealed even if they had paid the company an additional fee to remove their information.

Keeping your data secure online is extremely difficult: once you put something on the internet it is recorded. Should someone want to find it, then it is very hard to remove it to the point it cannot be found.

Therefore, it is important to make sure you share essential information only with the businesses you interact with online, and that you only put things online that you would not mind your granny seeing.

The internet is a wonderful and often scary place, make sure you are prepared and follow good data practices.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Apps Technology

Does Your Business Need An App? – Three Ways An App Can Create Business Opportunity

/ Insights      / Does Your Business Need An App? – Three Ways An App Can Create Business Opportunity

Does Your Business Need An App? – Three Ways An App Can Create Business Opportunity

Smartphone technology has become a daily part of our personal and business lives. With more than 46m smart phone users in the UK, there are huge opportunities for businesses to use technology as a means of generating growth. One way of accomplishing this is by using mobile apps.

Because of the huge potential of this technology, one of the most common questions we get asked is “does my business need an app?”

The answer to this question can usually be broken down into three more specific areas that will depend on the nature of the business and its customers:

  1. Can an app be used to improve the customer experience?
  2. Can an app be used to drive customer retention and revenue?
  3. Can an app increase efficiency within your business?

If the answer to any of these questions is positive, there may be potential to develop a bespoke app for a business that will meet their unique requirements.

Can an app be used to improve the customer experience?

Apps that are most regularly used by customers are those that improve the customer experience. A great example of this is Uber. By making the ordering of a taxi simple – and often cheaper – the app significantly improves the customer experience, making the app indispensible to the user.

Can an App Be Used To Drive Customer Retention?

Apps can also be used to tell customers about special offers or products, to drive revenue, and to retain customers.

This is achieved with the use of a piece of functionality called a ‘push notification’. These notifications can keep an app relevant and drive usage by pushing a message from your app onto the home screen of a users device. If an app can help increase revenue from existing customers then it may provide value to a business.

Can an App Increase Business Efficiency?

Apps can also be useful when used internally by a business. As most members of the UK workforce possess a smartphone, mobile apps can be used to keep business owners up to date on activities within a business, or to make processes more efficient.

An example of this could be financial management software that is available via an app, or a mobile app that can track the progress of an order through a factory.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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SEO Technology

Simplifying SEO For Businesses

/ Insights      / Simplifying SEO For Businesses

Simplifying SEO For Businesses

The term SEO for businesses is enough to make owners and marketing managers shudder and think about anything else. SEO – or Search Engine Optimisation – has long been considered one of the dark arts of the internet.

Something that businesses have to outsource and pay a shady company a lot of money in order to rank highly on Google searches, unsure of what they are really paying for or whether it will last.

Change Has Come To SEO for Businesses

This is no longer true: SEO is no longer about building backlinks and “gaming” the system. Google have changed things and put a focus on creative content and social media.

This means that there are now two important aspects to the SEO of a business website: the on-page optimisation, and the content and social media.

What is On-Page SEO Optimisation?

On-page optimisation is the way in which a business website is set up to appeal to search engines. These factors can include setting up the right website keywords, making your website easily crawlable (searchable) by search engines, provides a good user experience, and that all content is unique and adding value.

See Moz and their great blog about on-page SEO

Content and Social media SEO for Businesses

Otherwise known as off-page SEO, content and social media are about encouraging businesses to visit and share the content on your website. Traditionally, this involved getting websites to link to yours, and whilst this is still important it has to be organic or you could get penalised by Google.

Creating engaging and shareable content is now key to ensuring that you have a website that Google wants to rank on its search results.

For a good blog on this see this by Digital Media Role

How Do I Improve The SEO for My Business Quickly?

There are a number of different free tools for analysing your site including www.semalt.com, who offer a basic review for free with options to upgrade. There are no simple fixes or cheats to rank your website well, just the right website format and great content.

If we can help you get your head around this then give us a call.

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

The Difference Between Generic & Bespoke Mobile Apps

/ Insights      / The Difference Between Generic & Bespoke Mobile Apps

The Difference Between Generic & Bespoke Mobile Apps

The rise of smart phones as the dominant mobile technology has unlocked thousands of potential practical applications to both the general public and the business community.

The ability to build and host software applications that are tailored to the phone (mobile apps) has led to large companies and independent developers publishing more than 1.4 million apps each on the Android (Google) and IOS (Apple) platforms.

The majority of these apps are developed for the mass market, with the goal being to get as many downloads as possible to the target audience. As the market has developed and become serious business, the apps have become valuable products in their own right.

It is now common to see mobile applications – from both a practical and gaming perspective – being advertised aggressively on and offline.

The Difference Between Generic & Bespoke Mobile Apps

Generic Apps are developed with the target audience in mind. Market research and testing may take place before launch to refine things, but ultimately the app is not developed for the individual or the business.

This can be a limiting factor, particularly for businesses that want to use mobile applications to streamline and optimise their operations.

The alternative is to have apps developed to solve a specific problem that an individual or company has. Typically these are commissioned by companies due to cost but it is not unfeasible for an individual to get a bespoke app built.

Why Use A Bespoke App For Your Business?

A bespoke mobile app is designed to meet the specific requirements of you ,the end user. It can take into account the unique aspects of your business and what it needs to achieve.

The advantages of getting an app made for you is that it can help solve unique issues, give you control over the software that you are using, and generate a unique asset IP for the business.

The downsides mainly involve the cost and the need to ensure that you capture your requirements. But, if you find the right company, these issues can be managed and mitigated effectively.

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Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.

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Technology

Is Your Website Active Or Passive?

/ Insights      / Increased Cloud Usage During The Pandemic

Increased Cloud Usage During The Pandemic

Does your website work for you? Does it generate revenue even while you are snoozing, after a hectic day?

If the answer is NO, then our answer is Active website! With the amount of consumer traffic that occurs online, it is no secret that your business needs a website to embrace the times. But it doesn’t end there. Making sure that your website is active can put you leaps and bounds ahead of your competitors.

 

With the advent of digital technology your website is like a shop window, and if you cant engage customers then you loose them. The simple way of engaging them is adding interactive elements on your website like Image galleries, videos and product catalogues. These not only make your website look attractive but also allow visitors to spend more time on your website thus providing more value for your brand.

 

Secondly, Capture Leads!!! Yes, your website can capture leads. By providing interactive elements for the customer to contact you easily, it generates leads for your business. A simple pop up asking for their email-id opens up opportunities for future business transactions and a channel to showcase your products and engaging the prospective customers.

 

A truly active website is capable of reaching your customers beyond the realm of simply advertising to them. Through various add-on features available for your website, you can actually have your website perform basic customer service duties for you. For example, if you own a restaurant, you could implement an online booking system that allows customers to reserve a table at your venue.

 

Go on then, tweak and turn your passive website to a sassy active one!!

anu_panesar

Anoop Panesar

Business Development Manager

Digital marketing and tech specialist Anoop is a well-known figure in the Harrow and North London community. Currently the Operations Director for Aspiring Panda, the company uses cloud and development expertise to solve some of the toughest business challenges – which has recently included consulting with East African nations to provide sustainable farming.